I think that the Dieter Rams article and the Don Norman video together make an outline for what design should be based on.
Dieter Rams gives us 10 main principles to follow with design; is innovative, useful, aesthetic, understandable, unobtrusive, honest, long lasting, thorough, environmentally-friendly, and has as little design as possible. I think that these are good points, and can be applied to most design, but not all. For example, in fashion design it would be difficult to meet all these requirements. Some fashion has to be obtrusive, over designed, and non understandable to be fashion, where as with product or package design, these principles would fit very well.
The Don Norman video stressed that if products are beautiful and make the person happy, then they are more likely to buy them. He gave many examples that looked great, but did work very well or serve their purpose to the highest level. Some of these were the gold plated orange juicer, the mini cooper, and the waterfall shower. There were fun and nice to look at, but they were not the most functional items ever created. Then he mentioned some well designed objects such as the Google logo and the tea pot. There were well design because they were unobtrusive and fully served there purpose without creating more obstacles than the product it was based off of.
I think that the article and video create excellent points that can assist designers in designing better and more useful products.
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